fashion and beauty

I came to IG a few weeks ago asking what you wanted to see… I’ve heard you begging for more practical beauty content and I aim to please so I thought it only fitting to post it here for you to bookmark for safe keeping. I’ll be doing a splurge favs and finds at some […]

Color Your Season, Own Your Moment It’s finally here… Autumn Allure has officially arrived, and I could not be more excited to share this collection with you! This time, we are rewriting the rules of autumn style in a fabulously colorful way. Say au revoir to muted tones and hello to a bold new palette […]

It’s almost that time again for the best time of year friends… SEC football Saturdays, cooler temps and all the bright orange I can possibly wear!! You know I never miss a chance to get decked out for gameday, and this fall will absolutely be no exception. Whether we’re heading to the stadium, hosting friends […]

Getting back to business this Monday morning in a very fun way! If you’ve been around here for any amount of time, you know I have a big heart for supporting all the small shops—especially when they’re built by women who are chasing big dreams and creating magic along the way. And I’m lucky enough […]

Just when you thought your jewelry collection was complete… You know we tend to do things BIG around these parts and even though I’ve been jet setting off to NYC and Charleston for the past few weeks, we’ve been working behind-the-scenes to make this magical new debut ready for you just in time for the […]

Basically we are kicking off the weekend deals and steals in a big way EARLY this week… it’s getting HOT this season and I’m here bringing you the best news = starting today, you can save 20% off on all apparel, accessories, shoes, beauty + home orders [for orders totalling over $100] this weekend exclusively […]

No need for the hump day blues friends… because it’s LAUNCH DAY and my latest [and dare I say greatest] debut with Shop Avara, Summer Soleil, is live! This all new drop evokes all the things I love about summer: so get ready for one chic season of style my friends + fans. This go-around, […]